Dr. Schönhuber - Local SEO

Dr. Schönhuber - Local SEO

Utilizing local search for a general practitioner

Description

Dr. Schönhuber is one of the most popular medical practitioners in Austria and got awarded by docfinder.at two times in a row for having the best ratings and reviews in his state. Signal had the pleasure to create a renewed online presence incorporating the website in a profound strategy for local online marketing and visibility.

Local Search

Localized search results for medical practitioners are dominated by Google Business profiles and specialized directories like docfinder, and positioning the own website in a city with hundreds of fellow practitioners is a daunting task when working with a limited budget. Accordingly the first step involved strengthening the position in Google Business and relevant directories and monitoring reviews and ratings across those platforms.

Content Strategy

In a second step Signal created a new website using Drupal 8 with special focus on mobile and local search. During the development process Signal guided content production in order to identify key services and to provide relevant and useful content for those areas. Backed by news articles in regional media Signal created visibility for Dr. Schönhuber’s services, which now can be found directly via Google, Google Business or directories.